The Challenge

Self-Challenge Bad Robot is synonymous with mystery, high-concept sci-fi, and emotional storytelling. Their existing web presence, while functional, lacked the immersive quality of their films. The goal was to create a digital experience that feels less like a corporate portfolio and more like an extension of their cinematic universe—a "Mystery Box" that users can open.

The Solution

We designed a dark, atmospheric interface that utilizes WebGL interactions, subtle sound design, and a "classified" aesthetic. The navigation mimics a film archive, and the interactions are deliberate and tactile, rewarding user curiosity.